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    <description>Funding rounds, acquisitions, ad-market data and earnings from companies built on creators, reported with the filings and figures that support them.</description>
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      <title>How creators actually get paid: the splits, the thresholds and the disclosure rules</title>
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      <description><![CDATA[YouTube publishes the percentage it keeps, the thresholds that decide who is in the split, and a 2027 change to both. Federal advertising rules cover the other income line. Here is the mechanism, from the filings up.]]></description>
      <pubDate>Mon, 10 Aug 2026 08:42:09 GMT</pubDate>
      <dc:creator>Karen Hancock</dc:creator>
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      <title>Creators on the red carpet press line</title>
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      <description><![CDATA[Creators on the red carpet explained: how Emma Chamberlain's Vogue Met Gala role, digital press credentials and vertical formats changed carpet coverage.]]></description>
      <pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
      <dc:creator>Maria Garcia</dc:creator>
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      <title>How followers shape reality TV casting</title>
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      <description><![CDATA[How followers shape reality TV casting: handle requests on applications, creator contestants like Charli D'Amelio, vetting and ITV's 2023 pause.]]></description>
      <pubDate>Tue, 14 Jul 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
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      <title>When games cross over into entertainment</title>
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      <description><![CDATA[Video game streaming and entertainment crossover explained: The Last of Us and Fallout audiences, the Arcane Emmy and adaptations reviving player counts.]]></description>
      <pubDate>Sun, 21 Jun 2026 12:00:00 GMT</pubDate>
      <dc:creator>Karen Hancock</dc:creator>
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      <title>Short-form video and music discovery</title>
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      <description><![CDATA[Short-form video music discovery explained: MRC Data findings, label sound campaigns and the 2024 licensing fight that paused TikTok's music.]]></description>
      <pubDate>Fri, 29 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
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      <title>The podcast clip economy, explained</title>
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      <description><![CDATA[The podcast clip economy explained: how short clips drive discovery on TikTok, Reels and Shorts, who owns a clip, and where the money goes.]]></description>
      <pubDate>Wed, 06 May 2026 12:00:00 GMT</pubDate>
      <dc:creator>Karen Hancock</dc:creator>
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      <title>How fan theories keep shows alive</title>
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      <description><![CDATA[How fan theories keep shows alive between seasons: rewatch culture, designed Easter eggs, and documented cases from Lost and Westworld to Severance.]]></description>
      <pubDate>Tue, 14 Apr 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
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      <title>The 2023 strikes and the streaming residual legacy</title>
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      <description><![CDATA[The 2023 WGA and SAG-AFTRA strikes: success-based streaming residuals, the $40M bonus fund, AI replica protections and the legacy for Hollywood contracts.]]></description>
      <pubDate>Sun, 22 Mar 2026 12:00:00 GMT</pubDate>
      <dc:creator>Maria Garcia</dc:creator>
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      <title>How streaming viewership numbers are counted</title>
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      <description><![CDATA[Streaming viewership explained: Nielsen's US TV panel minutes versus platforms' self-reported global views, and which to trust for what.]]></description>
      <pubDate>Fri, 27 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Maria Garcia</dc:creator>
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      <title>How viral movie marketing campaigns work</title>
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      <description><![CDATA[Viral movie marketing explained: Blair Witch's 1999 legend, Cloverfield's ARG, Deadpool's accounts and Barbie's 2023 generator.]]></description>
      <pubDate>Wed, 04 Feb 2026 12:00:00 GMT</pubDate>
      <dc:creator>Alice Bay</dc:creator>
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      <title>How streaming platforms greenlight shows</title>
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      <description><![CDATA[Streaming greenlights run on completion rates, early-window hours viewed and cost-per-engagement. Why big-audience shows still get cancelled.]]></description>
      <pubDate>Tue, 13 Jan 2026 12:00:00 GMT</pubDate>
      <dc:creator>Karen Hancock</dc:creator>
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