New York Mens Day is excited to announce Watchfinder & Co., the premier resource for pre-owned luxury watches, as title sponsor
NYMD will present eight returning, and two new, emerging brands during New York Fashion Week at Canoe Studios
New York, NY: Agentry PR is excited to announce that NYMDs 16th bi-annual menswear collective, presented by Watchfinder & Co., will kick off on September 8th, from 10:30am to 12:00pm ET, and 4:30pm to 6:00pm ET. Showcasing at an entirely new space, Canoe Studios, located on the Westside of Manhattan between Chelsea and Midtown, NYMD will debut two new emerging brands, in addition to eight returning designers, who will exhibit their respective spring/summer 2022 collections. Conceived to nurture emerging talent and to consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature all ten designers collectively. Each participating designer will present in his/her/their individual studio space designed to highlight the labels identity and inspiration. Taking place simultaneously over two-hour periods, five designers will present in the morning session, and five in the late afternoon. The format of showcasing five presentations at the same time creates ease-of-flow for media, buyers, influencers and VIPs, allowing them to move through studios and spend time with designers as their time allows. In addition to the physical event, all 10 brands will also feature their spring/summer 2022 collection lookbook images and/or videos on the CFDAs RUNWAY360 digital platform. RUNWAY360 continues to be the online destination for domestic and international press, retailers, and industry to discover the latest collections of participating official NYFW schedule brands and designers.
The designer collections can be viewed at https://runway360.cfda.com.
Participating designers include (in alphabetical order by brand):
A.Potts (genderless)
Carter Young (menswear)
Chelsea Grays (menswear)
FRIED RICE (genderless)
KoH T (menswear & womenswear)
ONYRMRK (menswear)
Stan (genderless)
Teddy Vonranson (menswear)
The STOLEN GARMENT (gender-neutral)
William Frederick (genderless)
First time sponsor DeLonghi will be providing coffee and beverages to guests and VIPs during both NYMD sessions. Showcasing their latest innovations in coffee and espresso technology, DeLonghi will have their Dinamica Plus, a fully automatic bean-to-cup coffee and espresso machine, and La Specialista, an innovative manual pump espresso machine, on display and creating beverages for NYMD attendees.
Also joining New York Mens Day as a first time sponsor, award-winning mens K-grooming brand, Cardon, will showcase two new products launched in July 2021. The two releases include Swipe & Smoothe Cactus Toner Wipes, a biodegradable wipe packed with caffeine to clean and tighten pores, aid in controlling oil production and shine, and soothes skin irritation; and Prickly Patch, a pimple patch with dissolving microneedles that effectively deliver Salicylic Acid directly to problem areas as well as Niacinamide, Madecassosi, and Centella Asiatica extract to repair and brighten complexion.
Other sponsors of NYMD include luxury hair care brand, Oribe, as they return providing products and team members; AOFM Pro will provide make-up teams and products for designers to use on models during their respective presentations.
Agentry PR, which was founded in 2010 by fashion visionary Erin Hawker, produces and executes New York Mens Day.
ABOUT AGENTRY
PR Agentry PR is a full service marketing communications agency, founded by Erin Hawker in 2010, headquartered in New York City. Agentry PR specializes in the fashion, lifestyle and entertainment sectors across specializes in the fashion, lifestyle and entertainment sectors across all facets of marketing and public relations, from brand strategy and media outreach to events, sponsorships and VIP relations.
ABOUT NYMD
New York Mens Day (NYMD), is a bi-annual collective fashion initiative intended to help nurture emerging talent and consolidate the showing of contemporary menswear and gender fluid collections. Each season, NYMD features a collective of menswear or gender fluid brands in a group presentation format over two-hour periods. The format of showcasing multiple presentations at the same time will create ease of flow for media and buyers, allowing them to move through the studios at their own pace. NYMD was founded in 2014 by Agentry PR, and is now in its 16th season.
ABOUT DELONGHI GROUP
The DeLonghi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; DeLonghi, Kenwood and Braun. The DeLonghi Group is committed to continuing their mission to create exceptional products that improve the lives of the consumer through innovative technologies and unparalleled design. The DeLonghi brand is based in Treviso Italy and the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the DeLonghi brand. DeLonghi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, DeLonghi remains committed to creating innovations that bring convenience and style into every customers home; making the everyday better. For more information visit www.delonghi.com.
ABOUT ORIBE
Since 2008, Oribe Hair Care has set the standard for hair care within the prestige category. Blending award-winning packaging and its signature Cte dAzur fragrance, the collection is designed with talented hairdressers, sophisticated salons and discerning customers in mind. Represented in more than 40 countries, Oribe has become synonymous with best-in-class product performance and technical education, sparking deep connections with its consumers. These are the products of the hair-obsessed.
ABOUT AOFM
PRO AOFM Pro is a high-profile creative agency specialising in supplying teams of beauty professionals such as makeup artists, hairstylists and nail technicians across the globe. If you have a project, a show, a magazine shoot, or a simple beauty creative, look no further than the AOFM Pro Creatives Agency. Founded by Jana Ririnui in 2006, the AOFMPro agency was created to support clients with the best freelance creative beauty talent out there to deliver high-quality and professional services. Over the years, AOFMPro has become known as the go-to agency to book backstage and editorial elite teams. The agency provides an unrivalled variety of talent, coupled with a level of experience and expertise that has led to them becoming the first choice for countless brands and designers globally. With contact centres in London, Paris, New York, and Milan, AOFMPro can deliver teams of professionals within the four main fashion capitals of the world. AOFM Pros work spans London, New York, Paris, Milan, Tokyo, Moscow and Berlin. AOFM Pro teams have worked with designers such as Victor & Rolf, Bora Aksu, Eudon Choi, Moncler and Paul Costelloe, and trunk shows for Dior, Pucci DKNY, and Max Mara, as well as countless celebrities and fashion magazines
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