THEUNISSEN SS25

THEUNISSEN Spring Summer 2025

A Critique of Uniformity in a World that Promotes Diversity

For her Spring-Summer 2025 collection, Ariane Theunissen draws inspiration from a mythical era, that of Studio 54, where

extravagance and individuality were celebrated without limits. Through this fashion show, the brand highlights a

concerning contemporary phenomenon: the standardization of trends that pushes women to follow uniform aesthetic codes,

thus erasing their creativity and differences, which were once at the very heart of fashion.

Reflection on the Standardization of Trends and the Loss of Individuality

In a world where uniformity reigns supreme, where trends dictate our appearance and erase our uniqueness, Theunissen

offers a striking wake-up call. During the show, all the models, with identical hairstyles and makeup, seem like clones of

one another, symbolizing this oppressive uniformity.

A Harsh Critique of Aesthetic Uniformity

While fashion is often perceived as a space of freedom, one truth becomes evident: by following the same influences and

trends, we end up blending into an undifferentiated mass. Social media, the dictates of influencers, and beauty standards

imposed by society contribute to this standardization of styles, progressively erasing the distinctive traits that enrich our

identities. Theunissen Paris shines a light on this drift, where the quest for a "perfect" appearance transforms into a form of

collective erasure.

A Call to Reclaim Individuality

Theunissen's artistic choice serves as a visual metaphor for the social pressure that pushes us to adopt a singular beauty

model, at the risk of losing our individuality. The brand invites us to reflect on the role of fashion in identity construction

and the need to break free from imposed codes to rediscover our authenticity in a world that constantly urges us to conform.

During the era of Studio 54, everyone could shine in their own light. Today, Theunissen laments how much we have lost

this ability to stand out, to truly be ourselves. Her show becomes not only a critique but also an invitation to rekindle

diversity in our style and appearance choices.

Runway Looks

Photos: Press THEUNISSEN

More on: @theunissen.paris

By Senior Fashion Editor 24FashionTV: Christina V Henningstad @christina_henningstad