Women of Intrsxtn in JOLYN Surf
HUNTINGTON BEACH, Calif., February 13, 2023 (Newswire.com) - JOLYN, the swimwear brand built to give women the confidence to take on any sport or adventure, announces the JOLYN Surf SS23 collection and campaign. The 21-piece collection, out today, features recycled Sea-Flex fabric and showcases the brand's continued commitment to serving more active women with new features such as removable pads and increased styles in sizes XS-3X.
To celebrate the launch, JOLYN partnered with the women of Intrsxtn Surf, a collective whose mission is to create a safe space and community for Black Women and Women of Color in surf. Founder Jessa Williams is featured in the campaign along with Intrsxtn Surf community members Ashley Abbott and Remy Levy. Intrsxn Surf was founded in June 2021 to provide a safe community for Black women and WOC to surf. The collective provides beginner surf lessons for WOC taught by WOC surfers and has provided over 300 WOC with their first-ever surf experience in 2022.
"We are proud to deliver against our commitment to serving more active women by increasing our styles offerings in the XS-3X range with this collection. This is one step in our journey to be a swimwear brand for more women," said Mondy Herndon, CEO of JOLYN.
"There is very little representation of WOC in surf culture. With Intrsxtn Surf, I want to share the stoke with other WOC so they know that this is for us, too!" Jessa Williams, Intrsxn Surf Founder
JOLYN creates swimwear that serves women that want high-quality designs where function meets fashion. Plus sizes have been added to the range of one-pieces, bikini separates, and rash guards. Included are fun island prints, floral patterns, and solid colors.
The collection's eco-friendly Sea-Flex fabric is made from discarded fishing nets. The fabric for this collection was selected to provide stretch for movement and comfort. It's made of ultra-chlorine, sunscreen, and oil-resistant threads that are compressive and made for long-lasting wear.
JOLYN is inspired by active women of all shapes, sizes, and abilities, designing high-performance swimwear and activewear that gives them confidence in their bodies and the courage to try new adventures - all while having fun along the way. The brand has reinvented women's competitive swimwear, making it better fitting, more durable, and as unique as the women who inspired us. Follow them on Instagram @jolynclothing.Contact Information:
Sr. Director, Marketing
Original Source: JOLYN Kicks Off 2023 With Their Latest Surf Collection Featuring the Women of Intrsxtn Surf