Influencers
Micro vs macro influencer rates
Micro-influencers charge less and usually engage more; macro-influencers sell reach — the fair comparison is cost per engaged viewer, not follower count.
Influencers
Influencers covers the paid side of creator work: campaign briefs, negotiated rates by follower tier, usage rights, exclusivity clauses and disclosure requirements. Reporting includes what brands measure afterward and which partnerships convert. Written for creators pricing their own work and for marketers sitting on the other side of the email.
The commercial layer of influence: campaign briefs, going rates by tier, usage rights, disclosure rules and which sponsorships genuinely move product.
Influencers
How much do influencers make?
Brand-deal rates scale with audience size, platform and niche, but the spreads are wide — benchmark ranges put a single Instagram post anywhere from $10 to five figures.