
Celebrity podcast deals explained
Spending on celebrity podcasts peaked with nine-figure exclusive deals, then the market shifted toward non-exclusive licensing and advertising revenue splits.
A running record of announcements, statements, deletions and settlements involving public figures online, each filed with a date and a primary source.

Spending on celebrity podcasts peaked with nine-figure exclusive deals, then the market shifted toward non-exclusive licensing and advertising revenue splits.

Stars have turned TikTok into a working promotional channel, using trends, duets and behind-the-scenes clips to reach audiences that traditional media no longer delivers.



