How viral movie marketing campaigns work
From Blair Witch's fabricated legend in 1999 to Barbie's 2023 selfie generator and Barbenheimer, viral film campaigns succeed by handing audiences templates to distribute themselves.
Entertainment News
Funding rounds, acquisitions, ad-market data and earnings from companies built on creators, reported with the filings and figures that support them.
How streaming platforms greenlight shows
Completion rates, early-window hours viewed and cost-per-engagement drive streaming greenlights and renewals, per executive statements and the platforms' own engagement reporting.