FTC disclosure rules for influencers
US rules require a clear, conspicuous disclosure whenever a material connection exists between an influencer and a brand — and both sides of the deal can be liable when it is missing.
Influencers
The commercial layer of influence: campaign briefs, going rates by tier, usage rights, disclosure rules and which sponsorships genuinely move product.
Micro vs macro influencer rates
Micro-influencers charge less and usually engage more; macro-influencers sell reach — the fair comparison is cost per engaged viewer, not follower count.
How much do influencers make?
Brand-deal rates scale with audience size, platform and niche, but the spreads are wide — benchmark ranges put a single Instagram post anywhere from $10 to five figures.